SYRACUSE, UT - Onions 52 is known for delivering onions year-round, but also for being the supplier of Smileys® Onions, the tearless sweet onion. After decades of cultivation, this onion variety will make even an onion nay-sayer happy! Spotlighting Smileys at the upcoming Viva Fresh Expo, Onions 52 is excited to showcase the versatility of this variety.

I spoke with Falon Brawley, Director of Marketing/Business Development, to learn a little bit more.

“Smileys tearless, sweet onions are a standout in the category, offering a unique, domestically grown sweet onion option that delivers exceptional flavor and versatility. Their consistently mild, sweet profile makes them a customer favorite, driving incremental sales and repeat purchases,” Falon shared with me. “Beyond taste, Smileys offers eye-catching, engaging packaging and branding that help create exciting in-store displays and enhance shopper engagement.”

Response to this variety has been incredible, with Falon reporting that year-over-year demand has only grown.

“Buyers appreciate the consistent quality and the exciting packaging, which resonates with consumers and helps create dynamic, attention-grabbing displays,” she added. “Smileys will not ship to stores until they reach the brand promise of being a truly tearless and sweet onion. Retailers have had fun promoting Smileys, with creative merchandising that further drives sales. The enthusiasm from both buyers and shoppers confirms that Smileys is a must-have for any produce department.”

Quality and flavor are two reasons a consumer will return to purchase, and Smileys has both in spades. Plus, Smileys is a premium sweet onion program that buyers can count on season after season. Their availability is November through mid-April, so time to start making those calls now!

To learn more, stop by booth #1016 to speak to a representative. And keep coming back to ANUK for more show updates!