Oppy Celebrates 10 Years of Partnership With Randhawa Farms; Jason Fung and Vijay Randhawa Comment
BRITISH COLUMBIA, CANADA - Oppy is no stranger to the greenhouse industry. In fact, the marketer has held a partnership in the sector for 10 years now with Randhawa Farms, owners of the Perpetual Vegetable Co. brand. Oppy is celebrating this milestone, recognizing the growth it has experienced alongside the British Columbia-based greenhouse pepper and cucumber grower.
“We’re extremely proud of our partnership and appreciate the friendship that has developed between us,” Oppy’s Vice President of Categories and Strategy Jason Fung shared. “It’s something special to work closely with a family operation as engaged in the business as they are—they truly care about the quality that they produce.”
Over the past 10 years, one of Randhawa’s most notable achievements was the development of its high-tech greenhouse control systems, which allow for the conservation and recycling of water, carbon dioxide, and other valuable nutrients.
According to a press release, Oppy and Randhawa Farms launched the Perpetual Vegetable Co. brand in 2019, with a focus on positive energy and sustainability, conveyed by the brand positioning line “Life grows on.”
“Over the past 10 years, the Randhawa family has continued to grow with increased acreage and market share,” said Randhawa Farms’ Business Director Vijay Randhawa. “We have always been committed to doing things the right way, because the food we grow for our consumers is the same fed to our own family. We believe that good food fuels better quality of life for all.”
Randhawa discussed the current long English and mini cucumber and sweet bell and mini pepper seasons, noting that, “This season is projected to have very strong volume and quality from both cucumbers and peppers.”
Randhawa Farms plans to expand over the next five to six years, including increased pepper acreage, to continue serving the growing market.
“A decade is just the beginning,” Randhawa concluded. “We are excited about our future with Oppy, we work together as one team with a common goal to provide top quality produce and customer service.”
Randhawa and Oppy can be found in booth #1220 at the Canadian Produce Marketing Association Convention this month.
Stick with us at ANUK for more from these two partners.
