Oppy Ramps Up Cotton Candy Table Grape Volume; Tony Illiano
NEWARK, DE - What’s sweeter than cotton candy? The table grape of the same name of course! Ensuring this popular variety gets the chance to capture the attention of more shoppers, Oppy looks to increase volumes of Cotton Candy grapes from Brazil as it enters its third season of bringing them to market.
“As Cotton Candy grape dollar sales have increased 205 percent since 2019, we are really excited to offer more of this very popular variety, in addition to the benefits it has for people and the planet,” said Category Manager of Grapes and Senior Sales Representative Tony Illiano. “With continued success of strong consumer demand, we look forward to further increasing volumes next season.”
The unique grape is known for its sweet, juicy flavor that bears hints of vanilla. A press release noted its availability starts now and extends into January. Promotional volumes are expected throughout.
Packed in a new label reminiscent of signature fair flavor, the grapes are also Rainforest Alliance Certified. This means a commitment to continuous improvement, sustainability training, and clear benefits for farmers. The Cotton Candy grapes are offered in 1 lb clamshells and high-graphic pouch bags.
“With our expertise delivering consistent, high-quality eating experiences, Oppy assures top-notch fruit with programs, packaging options, and flavors to drive your grape category forward,” added Illiano.
Oppy has offshore offices and staff overseeing every aspect across the supply chain. Its footprint offers retailers a year-round grape category from Brazil, Peru, and Chile, as well as South Africa, Mexico, and California. Specialty varieties in the product portfolio range from Candy Snaps®, AUTUMNCRISP®, Straw Grapes™ and Candy Dreams™ to tried-and-true varieties Krissy, Magenta, Timco, and Allison.
Don’t hesitate to get this variety in your store!