Pear Bureau Northwest Celebrates World Pear Day With Focus on Global Recipes and Events; Kevin Moffitt and Jeff Correa Share
MILWAUKIE, OR - This weekend marked the celebration of Pear Bureau Northwest’s annual World Pear Day on December 3. The event kicked off the organization’s 18th annual Celebrate Pears Month, with a variety of fun and exciting activities available to celebrate the beloved fruit.
“Our vision for World Pear Day since its inception has been to get people thinking about and eating tasty pears all around the world,” stated Kevin Moffitt, President and Chief Executive Officer. “It is very gratifying to see how the interactions have grown with many organizations worldwide, enhancing pear’s image as the affable and approachable celebrities of the fruit world that they are.”
Leading the digital experience, the culinary live streaming platform Kittch broadcasted 12 hours of interactive demonstrations featuring chefs from around the world including Taiwan, India, Mexico, Colombia, Costa Rica, Brazil, and the United States, a press release explained.
In Toronto, the St. Lawrence Market was the venue for a pear sampling, including samples of pear mini-doughnuts, in celebration of the event. Meanwhile, in Mexico City, consumers enjoyed pear pizzas and all the varieties of USA Pears in Parque Hundido. Both events included an Instagram contest, where followers were encouraged to post their most creative photos.
The hashtags #WorldPearDay and #CelebratePearsMonth can be used by all pear lovers to spread the celebratory spirit. USA Pears is also sharing video recipes collected from around the world.
“For the seventh annual World Pear Day celebration, USA Pears will be showcasing the healthy versatility of pears in a series of large-scale events,” says Jeff Correa, International Marketing, prior to the event. “We’ll be hosting in-person events in Mexico and Canada and a 12-hour Chef Live Stream on Kittch.com where consumers can sample USA Pear varieties, try them in some different recipes, and learn more on how to cook with pears.”
Now buckle up for a month full of pear-tastic promotions and initiatives!
