Produce Marketing Association Welcomes Back Industry Leaders for Virtual Town Hall

Friday, May. 15th, 2020

by Anne Allen

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NEWARK, DE - It’s that time again, industry members! The Produce Marketing Association (PMA) announced the lineup for the May 20, 2020, Virtual Town Hall general session, titled “Executive Perspectives on Managing Through the Crisis Period,” and it’s one you won’t want to miss. The panel will include Bruce Taylor, Chairman and CEO of Taylor Fresh Foods; Adrielle Dankier, Chief Commerical Officer at Nature’s Produce BC; Kent Shoemaker, CEO at Lipman Family Farms; and Tim York, President of Markon Cooperative.

Cathy Burns, Chief Executive Officer, Produce Marketing Association “The amount of disruption our industry has faced in the past nine weeks has been unparalleled,” said PMA CEO Cathy Burns. “When this panel first shared their perspectives with members in one of our first town halls, their insights showcased opportunities for our industry to respond and adapt to the changing marketplace. I am looking forward to facilitating a follow-up conversation to share stories of creativity and resilience over the past several weeks, but more importantly, to discuss how we must evolve to succeed as a truly integrated industry, positioning us to thrive.”

Next Wednesday at 12 p.m. EST, the Virtual Town Hall will be an update to what PMA explained was one of the most highly attended sessions. In this weeks’ discussion, the industry leaders will provide insights into how their businesses have evolved, the challenges they are now facing, and what our industry must do to thrive going forward. Attendees will also hear what has changed since these leaders last spoke seven weeks ago.

The Produce Marketing Association announced Bruce Taylor, Adrielle Dankier, Kent Shoemaker, and Tim York as part of the May 20, 2020, lineup for the Virtual Town Hall general session titled “Executive Perspectives on Managing Through the Crisis Period”

Since late March, PMA has hosted a Virtual Town Hall each Wednesday featuring speakers curated to help our industry navigate the variety of disruptions caused by the COVID-19 pandemic. In addition to general session speakers, a press release noted, each session is followed by roundtable discussions to provide industry members a venue for further discussion. The four roundtables include Grower, Shipper, Supply Chain, and Global Trade; Floral; Foodservice; and Retail/Grocery.

Those interested in attending next week's Virtual Town Hall can register here.

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Produce Marketing Association