LAKELAND, FL - With everybody leading busy lives, it’s nice to have a little help once in a while to get things done. Retailers like Publix are taking innovation by the horns by providing a free program to help shoppers with a vital need: shopping. The grocer recently announced it launched its first personalized membership program, Club Publix, primed to provide all the necessities consumers need.

“We’re always looking for ways to create a more convenient and rewarding shopping experience for our customers that delivers more of what matters to them,” said Publix Vice President of Marketing Mark Irby. “Customers who join the free program will enjoy a more seamless shopping experience, one that’s more personalized to their individual needs and preferences.”

According to Publix’s announcement, research conducted by Salesforce found 84 percent of consumers say being treated like a person, not a number, is very important to winning their business. Furthermore, 74 percent of consumers expect companies to understand their needs and expectations.

Building relationships and connections with customers is a key part of Publix’s strategy. The free program bundles together a number of digital features, including early notifications of BOGOs and other sales, the ability to pay with a simple scan of the Publix app, and the option to receive e-receipts. Club Publix adds personalization to these digital features with exclusive member perks and personalized content.

Current publix.com account holders will automatically be enrolled in the program and can immediately take advantage of these benefits.

What’s next in Publix’s strategy? Keep reading AndNowUKnow to find our more in the retail world.

Publix