LEAMINGTON, ONTARIO, CANADA - Through its creative Eat Well Together to Be Well Together campaign, Pure Flavor® has brought increased consumer awareness to the importance of family meals. Now, the greenhouse grower has gained recognition for this innovative effort, winning a 2022 Gold Plate Award from the FMI Foundation in the Industry Supplier category.

“Our omnichannel approach to connect with consumers with our Eat Well Together to Be Well Together campaign ensured that we connected with the right people on the right channel at the right time with the right message,” commented Chris Veillon, Chief Marketing Officer, Pure Flavor. “The promotion of National Family Meals Month™ was right in our wheelhouse as a brand since our year-round promotional strategies are focused on just that, families!”

The family-focused campaign was created to highlight the importance of family meals by encouraging meal prep, family interaction, and the consumption of fruits and vegetables, a press release explained. Each week, the brand unveiled new recipes and tips, as well as family meal facts, surveys, giveaways, and partnership interactions. The campaign supports FMI’s National Family Meals Month and is backed by a captivating website.

To bring this campaign to life, Pure Flavor partnered with Healthy Family Project, reaching over 20,000 e-newsletter subscribers and securing 94,000 impressions and 11,000 engagements between their combined social media accounts. As noted in the release, the celebration gained more than 436,000 impressions on social media with over 15,500 surveys completed.

“Healthy Family Project was honored to partner with Pure Flavor for National Family Meals Month. It is important that we are part of any momentum that helps create a healthier generation,” said Tracy Shaw, Senior Digital Marketing Manager, Healthy Family Project. “This partnership was an excellent example of how we can fuel healthy lives and create family moments with fresh produce.”

FMI President and Chief Executive Officer Leslie G. Sarasin commented on the recent Gold Plate Awards.

“The recipients of the 2022 Gold Plate Awards represent a collective industry effort to help families stay strong with family meals,” said Sarasin. “I’m particularly proud of the programs that went the extra mile to connect the importance of family meals, however, one defines family, to mental health. Through creative messages, in-store promotion and innovative employee engagement, the passion for the Family Meals Movement is just one way our industry stands out.”

Congratulations to Pure Flavor on this well-deserved honor!

Pure Flavor®