BOSNIA AND HERZEGOVINA - Germany-based Lidl has long had its eyes on the Bosnian market as the retailer claimed the lidl.ba web domain over four years ago. After much speculation, Lidl has finally teased its plans to enter the new market, with the opening of its first store set for 2022.

According to SeeNews, Lidl’s success in Serbia and Croatia has led the company to make its official entrance into Bosnia. Local media sources have been hot on the case, and recently broke the news that this exciting expansion is on the calendar.

This will be Lidl’s sixth market in Southeast Europe, with stores already open in Serbia, Croatia, Slovenia, Bulgaria, and Romania.

Will this expansion spur growth for Lidl in the States? Stay tuned as we at ANUK report.

Lidl