RPE's Tasteful Selections® Brand Debuts Mesh Pillow Pack; Rachel Atkinson-Leach Comments



RPE's Tasteful Selections® Brand Debuts Mesh Pillow Pack; Rachel Atkinson-Leach Comments



ARVIN, CA - Bringing both convenience and style to the potato category, RPE’s Tasteful Selections® brand has unveiled its newest packaging development with the rollout of its 3 lb mesh pillow pack. The sleek new packaging will soon showcase the potato brand’s premium Honey Gold, Ruby Sensation, and Sunburst Blend varieties.

Rachel Atkinson-Leach, Vice President of Brand and Category Excellence, RPE
Rachel Atkinson-Leach, Vice President of Brand and Category Excellence, RPE

“We believe that packaging plays a pivotal role in the consumer’s perception of product quality and desirability,” said Rachel Atkinson-Leach, Vice President of Brand and Category Excellence for RPE. “With the introduction of the 3 lb mesh pillow pack, we are not only providing quality packaging for potatoes but a statement of style and convenience. It’s a game changer for retailers and a chance for consumers to really connect with the product.”

The mesh pillow pack was designed with optimal merchandising capabilities in mind while also ensuring an elevated retail presentation that gives shoppers a clear view of the high-quality potatoes inside. As the company explained in a press release, 3 lb offerings currently hold the No. 2 item format in the baby potato category, securing a 14 percent share of pounds.

RPE’s Tasteful Selections® brand has unveiled its newest packaging development with the rollout of its 3 lb mesh pillow pack

With a remarkable four percent growth in pounds year-to-date and a stellar three-year CAGR (compound annual growth rate) of nine percent, this packaging innovation is set to make waves in the market, the company shared.

The new 3 lb mesh pillow packs will be available exclusively through RPE at the beginning of March.

For more opportunities to elevate your produce department, keep reading AndNowUKnow.



Companies in this Story


RPE

RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. We…


Tasteful Selections

Tasteful Selections® began with multi-generational potato farmers who recognized an opportunity to expand the potato…