MILWAUKEE, WI - Sendik’s Food Markets has welcomed veteran of the industry Dan Spain as its new Produce Director.

“Dan is someone we have done business with, and admired, for many years,” Family Co-Owner Patrick Balistreri said, according to a press release. “He shares our passion for produce and is well respected by growers and partners throughout the country. Because of his experience and industry connections, Dan makes our strong team even stronger.”

In his new role with the company, Spain will build grower relationships, set company strategies, as well as use his previous knowledge and experience to procure product, according to the release.

“I could not be more excited to be joining the Sendik's family,” Spain said. “I've had the pleasure of visiting retailers in nearly every state, and Sendik's has as fine a produce operation as I've seen. I look forward to building on their well-deserved reputation.”

He brings with him a repertoire of sales, retail, and strategic experience in produce. Spain began his industry career in retail with Von’s Grocery Company, working his way up through several positions such as produce and store manager, field merchandiser, and category manager. He has since worked with Sunkist Fresh as its Director of National Accounts, and most recently as Vice President of Sales and Marketing for Kingsburg Orchard.

Spain also reportedly has long-time associations with key produce groups such as:

• The Produce Marketing Association
• United Fresh Fruit Association
• Fresh Produce & Floral Council
• Southeast Produce Council
• Eastern Produce Council
• National Grocers Association

With this new position Spain returns to the roots of his produce career with the retail side of the industry, and the company looks forward to what he will add to its produce team.