NEWPORT BEACH, CA - Convenience is the focus of Side Delights® most recent launch. The potato brand has rolled out a new package design for its Bakeables lineup, enhancing the value of the already popular portfolio.

"For a decade, Side Delights® Bakeables have offered the perfect solution for shoppers seeking healthy, affordable meals for their time-crunched lifestyles," noted Kathleen Triou, President and Chief Executive Officer of Fresh Solutions Network, which supplies Side Delights products. "The new color block label design and premium label material will make Bakeables even easier for consumers to find on the shelf, and updated cooking instructions will help them understand the product's convenience and value."

According to a 2023 consumer survey, 64 percent of people say they eat at home more frequently, preferring "good, healthy, affordable food that can be prepared quickly," the company’s press release noted. Additionally, two-thirds of these grocery shoppers reportedly want more heat-and-eat vegetables. The New York Times also released "10 Nutrition Tips for a Healthy New Year," with research recommending the Mediterranean diet as the No. 1 tip for 2024.

Available in U.S. No.1 Russet and sweet potato varieties, non-GMO, all-natural, shelf-stable Side Delights Bakeables are individually wrapped for microwave use and ready to eat in eight minutes. With no cleaning or peeling required, Bakeables is a low-cost solution for everything from main courses on "Meatless Monday" to after-school and office snacks, the release stated.

Side Delights Bakeables offers suggestions on how merchandising the new package can help create maximum impact at retail. Bakeables can be grouped with all microwave-ready potatoes on the primary potato table or displayed in high-traffic areas near complementary side dish items such as packaged salads, baby carrots, and dressings.

Bakeables in the new packaging are now available nationally. Side Delights offers a variety of choices of nutritious, economical products, including bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes, and organic potatoes.

Stay tuned to hear about the next launch from this innovative brand.