EUROPE - Forget January; word on the street is it’s all about Veganuary these days. Tapping into the buzz is Starbucks, which is stepping into 2018 with its new menu options, including its BBQ Vegan Wrap with Pulled Jackfruit and Slaw.

The whole wheat wrap is filled with carrot, pureed sweet corn slaw, spinach leaves, and BBQ pulled jackfruit. With a pulled pork-like look, the fruit has become a go-to item for those looking to fill their plates with a meatless option. According to Live Kindly, some even think the fruit is comparable to the carnivore dish when flavored properly, and Trader Joe’s is also onto the trending meat alternative with its recently unveiled yellow jackfruit curry.

The introduction of these menu items trails its recent shift toward a vegan-friendly menu. Most recently, the chain brought oat milk on board as an option. Other vegan items consumers are able to grab-and-go from the coffee brand are vegan dark chocolate and hazelnut bars and vegan five grain oatmeal pots.

On sale at Starbucks throughout Europe, the jackfruit item runs at £3.29 British pounds, or about $4.50 USD.

As customers walk through the coffee chain’s pearly gates for their daily pick-me-ups, will the new produce-focused line-up steer customers towards healthier options to help them keep on-track with their New Year’s resolutions? AndNowUKnow will keep you in-the-know on the latest industry trends!

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