WENATCHEE, WA - Looking to boost organic apple sales this season? Stemilt has retailers covered as Earth Day approaches on April 22, providing a prime promotional window.

“Looking at the past four seasons in March and April only, organic apples made up 12.2 percent of apple volumes and 16.9 percent of dollars on average in the U.S.,” said Brianna Shales, Marketing Director. “There’s still work to be done, and if you’ve struggled with success in the organic section, this is the year to change that story and really put the spotlight on organics. We’re here to help with display bins, ad inspiration, and materials at the point of sale. Now is the time to make organic apples appealing to consumers.”

Stemilt has its partners covered with everything from eye-catching organic displays to fun, kid-sized fruit, a release detailed. Its Stemilt Artisan Organics® apple lineup has something for everyone, with a variety of flavors to meet different consumer demands and taste preferences.

As Brianna explains, organic category success comes down to the four Ps of marketing: product, price, placement, and promotion.

“Together, we can create fun, welcoming promotions to help boost those organic sales,” added Shales. “Instead of single variety ads this year, switch to multi-variety promotions that will help elevate the category as a whole. There are three items retailers can utilize with Stemilt to build a robust promotion for organic apples, including the 5lb. Apple Lover’s bag, Lil Snappers® kid-size fruit, and the Artisan Organics® EZ Band sustainable 4-count package that is easy to stock and shop, and ensures retailers get organic ring at the register.”

A 2024 Nielsen IQ survey of 1,400 primary shoppers of organics found that 67 percent of people purchased organic apples, with Gen Z and Millennials among the top purchasing groups. Organic buyers make more frequent Apple purchases, with 81 percent buying at least every two weeks. Lower prices were the top motivator for buying more organic apples for both non-organic apple purchases and organic apple purchases.

“It only takes a 30-cent premium over conventional apples to grow those dollars and keep the category compelling to drive consumers closer to organics,” Shales continued. “There’s lots of great quality fruit out there and people looking for healthy choices leading up to Earth Day.”

To read more of Stemilt’s tips, click here.

Keep reading AndNowUKnow for more promotional insights and ideas.