Sun World International AUTUMNCRISP® Hits New York City Wine and Food Festival; Jennifer Sanchez Comments
NEW YORK, NY - AUTUMNCRISP® is coming out to play in the Big Apple. From October 13–15, Sun World International will be holding its own against some of the nation’s choicest foodies at The Food Network New York City Wine and Food Festival presented by Capital One (NYCWFF).
“Tasting is believing, which is why we’re sampling at large-scale food festivals as part of our outreach,” noted Jennifer Sanchez, Vice President of Marketing. “We could not think of a better culinary event to make our marketing debut and foster word-of-mouth than the prestigious New York City Wine and Food Festival. Yes, it’s cliché to steal from [Frank] Sinatra and say ‘If you can make it there, you can make it anywhere,’ but there’s a lot of truth to it! We can’t wait to connect with consumers and share in their excitement. We also greatly appreciate Dayka & Hackett for supplying thousands of delicious AUTUMNCRISP grapes for sampling.”
Sun World International will be hosting an experiential sampling station for its AUTUMNCRISP brand grapes at the prestigious weekend culinary festival alongside activating a variety of tastings, seminars, intimate dinners, and evening gatherings. The NYCWFF features more than 80 events and 500 chefs from around the world.
As part of its activation, Sun World will host a sampling station at the NYWFF’s weekend Grand Tasting event on Hudson River Park’s Pier 76. The company expects to sample AUTUMNCRISP brand grapes to more than 15,000 of the tasting’s attendees.
AUTUMNCRISP boasts an irresistibly crisp burst, guaranteed to draw attendees to the booth. The AUTUMNCRISP street team—clad in AUTUMNCRISP brand colors from shirts to shoes—will not just share samples, but will also engage with show attendees to talk about these amazing grapes, get feedback from attendees, and create social sharing opportunities.
In August, noted the release, Sun World announced its intent to market the AUTUMNCRISP brand as the first globally branded table grape available year-round, with a global consumer marketing campaign aimed at driving awareness and trial for the giant, crispy, and juicy green grapes.
The campaign will feature robust digital marketing aimed at the iconic grape brand’s target consumers, in-store marketing, sampling, media outreach, collaborations with food influencers, and social media outreach.
Check out the booth for yourself at NYWFF, and keep an eye out for more ANUK news.
