BAKERSFIELD, CA - A fresh new retail partnership is bringing a crisp and juicy green grape variety to the shelves of Sprouts Farmers Market. Sun World International recently announced its partnership with the natural and organic food retailer, making its branded AUTUMNCRISP® grapes available at select stores this season.

“Fresh, juicy, and vibrant AUTUMNCRISP® grapes are hitting Sprouts produce shelves as the air turns cool and crisp signaling the beginning of fall,” said Elena Hernandez, Director of Global Marketing Insights at Sun World International. “We’re thrilled to continue working closely with our valued retail partners such as Sprouts to promote the grape category and our amazing grape brands. We value Sprouts’ support in bringing AUTUMNCRISP® grapes to more consumers.”

As part of this table grape collaboration, Sun World International is aligning with Sprouts to drive shopper excitement around AUTUMNCRISP® grapes with a robust omnichannel marketing campaign. The partnership will feature bright, engaging AUTUMNCRISP® branded store displays, influencer collaboration, and other integrated marketing efforts to drive shoppers into Sprouts stores to experience the amazing grape variety at the peak of its season, a press release explained.

Sun World launched its beloved AUTUMNCRISP® variety just over a year ago, introducing one of the first globally branded table grapes available year-round. The brand is backed by a global marketing campaign focused on driving awareness and trial for the exceptionally juicy and crisp green grape.

“We are proud to partner with Sun World International to offer our Sprouts customers fresh, peak-season produce, including this unique grape variety,” said Meghan Diaz, Senior Director of Local Produce for Sprouts. “This collaboration underscores our commitment to delivering delicious, fresh, local produce to the communities we serve.”

AUTUMNCRISP® grapes will be available in select Sprouts Farmers Markets stores in California, Arizona, Nevada, Utah, Washington, Colorado, and New Mexico this fall.

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