ORLANDO, FL - To connect and inspire is one of the great gifts that come with attending conferences. In my experience, it’s the gift that keeps on giving. As International Fresh Produce Association’s (IFPA) Women’s Fresh Perspective Conference (WFPC) gears up for its Sunday start, I connected with women across the industry to hear why this event is important to them.

Let’s dive in.

Rochelle Bohm, Vice President of Marketing, CMI Orchards

“This is the first chance I’ve had to attend the women’s conference, and I’ve heard nothing but incredible things about it. Danelle Huber and I will be attending from CMI Orchards, and we are eager to network with other women in the produce industry and learn from and be inspired by their unique journeys. As women in the produce industry, we are all part of a powerful force driving change and innovation, creating a brighter future for those in our wake.”

Jackie Nakashian, Brand Manager, Trinity Fruit Company

“Last year was my first Women’s Fresh Perspectives Conference, and I had so much fun meeting new people and hearing from the amazing speakers. I am so excited to attend again this year to expand my network of inspirational women and learn more about the produce industry as a whole.”

Nicole Zapata, Marketing Director, Misionero

“I’ve had the privilege of attending WFPC, and it has been a truly empowering experience. The speakers and the material presented have been highly inspirational, providing invaluable insights into effective leadership. The networking opportunities have also been wonderful, allowing me to establish meaningful connections with other women in the industry.”

Jen Velasquez, Director of Marketing, FullTilt Marketing

“I’m really happy I could squeeze WFPC into a busy spring! I have never attended before, but have heard great things. I am especially excited that we’ve been paired up with mentors and mentees, which is something I really enjoy whenever given the chance.”

Kaari Stannard, Owner and Chief Executive Officer, Yes! Apples  

I'm thrilled to attend WFPC and to be in the same space with the spectacular women in the produce industry. While leading the charge for New York Apple Sales, and now Yes! Apples, I have had the opportunity to celebrate and empower the women on my team and in this industry. I believe in continuous improvement and will continue to sharpen and hone my leadership skills. This conference is an opportunity to learn from my peers and experts in leadership, and I will take what I learn back to my day-to-day to benefit the women and the produce industry. What's more, I am encouraged by the boundaries continuously pushed by today's younger workforce. With their leadership, I am hopeful our future generations will work in a world that genuinely experiences equality.  

Hoping everyone has a fruitful experience at WFPC!

International Fresh Produce Association