
Topline Farms® Leads the Roma Revolution at CPMA Montreal 2025; Dino Di Laudo, Max Mastronardi, and Chris Veillon Comment
LEAMINGTON, ON - Topline Farms® is bringing the Roma Revolution to the CPMA Convention & Trade Show in Montreal from April 8-10, 2025, at Booth #1715. As a Chairman’s Club Sponsor, Topline Farms® is excited to showcase its year-round, greenhouse grown Roma tomato program, offering Canadian consumers consistent quality and exceptional flavor.
With generations of experience, Topline Farms® is committed to providing fresh, local produce. Dino Di Laudo, Senior Vice-President of Sales & Marketing, is eager to demonstrate how their Roma tomatoes can help retailers boost sales and strengthen customer loyalty.

“Reliability is key to building trust with consumers,” says Di Laudo in a recent press release. “For decades, we’ve delivered consistent quality by controlling every step of the process—from seed to delivery. This ensures Canadian retailers have access to homegrown Romas year-round, satisfying consumers’ cravings no matter the season.”
Roma tomatoes are currently enjoying a surge in popularity. According to The Packer - Fresh Trends 2024, they are the preferred tomato variety for 45% of consumers. Max Mastronardi, Executive Vice-President, sees this as a major growth opportunity.

“The Roma category is thriving,” says Mastronardi. “To meet demand, we’ve introduced convenient pack sizes, including our new 1lb top-seal format. These options make it easy for Canadians to enjoy their favorite ingredient, grown right here at home. Plus, thanks to our cutting-edge greenhouse technology, our Romas taste just as delicious in January as they do in July.”
Topline Farms® is rapidly expanding its acreage, becoming one of North America’s largest lit crop Roma growers. By using Lit Culture technology, which supplements natural sunlight, they achieve consistent yields, superior quality, and a more sustainable operation, overcoming the challenges of shorter days and colder temperatures.

At CPMA, attendees can experience the Roma Revolution firsthand. Chef Ervin will be creating flavorful recipes at Booth #1715, highlighting the bold taste and versatility of Topline’s Romas.

“Beyond the samples, we’re building a recognizable brand consumers seek out for its chef-quality flavor,” says Chris Veillon, Vice-President of Marketing.