Walmart Trials Text to Shop Experience; Dominique Essig Discusses
BENTONVILLE, AR - As the rise of grocery delivery and online ordering has proven, consumers love convenience and the chance to free up space on their never-ending lists of activities and errands. Taking this one step further, Walmart has announced that it is trialing a new retail experience, Walmart Text to Shop. Through the service, shoppers will be able to text their grocery lists to the chain store and simply pick them up when they are ready.
“I’m excited to say that Store N°8 and Walmart’s Global Tech team are currently testing a beta experience—Walmart Text to Shop—with customers in select areas,” said Dominique Essig, Vice President of Conversational Commerce, Store N°8, in a blog post. “We’re learning a lot about when and how customers prefer a conversational experience, and we look forward to making this more widely available in the future.”
Walmart has been offering voice shopping for many years, but text shopping will take the service to a new level. According to a release, the new service will be personalized for each consumer, using shopper preferences to save them time when it comes to making choices by giving them what they like best.
Additionally, Walmart Text to Shop will give consumers the opportunity to shop no matter where they are, communicating naturally through the service.
“The advantage of conversational commerce is that customers can communicate with Walmart the way they communicate with friends and family. Easy, convenient—no need to learn how to use a new platform,” added Essig. “Let’s face it, we’ll never stop trying to do a million things at once. Our hope is that conversational commerce can help ease the stress of the never-ending to-do list.”
When will this new service hit Walmart stores nationwide? Keep clicking on AndNowUKnow as we keep an eye out for the answers.