LOS ANGELES, CA - Baby, teenager, or adult, we all love Marvel Studios’ Groot. The adorable Guardians of the Galaxy character will be representing Wonderful® Pistachios in a new campaign called Groot Gets Crackin’, based on Marvel’s new “I Am Groot” collection of original shorts. The company will enlist TV spots, limited-edition packaging, digital and social media, national sweepstakes, fan experiences, and point-of-sale displays in-stores through August 31.

“Whether you’re battling aliens or afternoon cravings, Wonderful Pistachios are a healthy, tasty treat that will make any fun nut want to dance,” said Adam Cooper, Senior Vice President of Marketing, The Wonderful Company. “To us, this felt like such a natural collaboration, one that we could really grow from the ground up and have a lot of fun across the galaxy.”

The collaboration kicked off with a custom 15-second TV spot that will run across linear TV, streaming, digital, social, and in select theaters. Fans of the adorable character will also be captivated by a limited-edition 24 oz bag of Wonderful Pistachios Roasted & Salted, which will be available starting in early July and sold exclusively in-store and online by Walmart in the United States while supplies last.

A Groot Gets Crackin’ sweepstakes has also been launched and is open now until August 28, 2022. The winners will be selected at random, a press release noted.

“Groot is such a fan-favorite character, and Wonderful Pistachios’ 360-campaign is putting the little guy front and center,” said Mindy Hamilton, Senior Vice President of Global Partnership Marketing with Marvel Studios. “Our creative team worked hand-in-hand with 'I Am Groot' filmmakers, Wonderful Pistachios, and Framestore to create maybe the cutest advertisement ever.”

For more exciting campaigns like this one, be sure to stick with us here at ANUK.

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