ORANGE COUNTY, CA - A photo booth, samples, and two zany kiwi brothers await you at the Zespri™ booth, #B4052, with the company now entering its seventh year as an exhibitor and sponsor at the International Fresh Produce Association's (IFPA) Global Produce & Floral Show. Retailers and industry professionals can expect Zespri’s playfully unexpected, bold, and real personality there, and understand why Zespri’s Kiwi is the No. 1 selling kiwifruit.

“Our booth is always busy with excitement, and it really is an extension of our omnichannel Taste the Obsession campaign,” explained Jeanne Wilson, Head of Marketing for North America. “This year we elevated the campaign with the addition of our KiwiBrothers. They are here to spread the sweet and juicy kiwi obsession across America. We will see more of them next year across our full marketing mix, including in-store and point-of-sale materials. We encourage retailers to contact their Zespri rep in advance to schedule a meeting. We are excited to share our new merchandising opportunities and set programs for 2025!”

In addition to driving awareness of Zespri Kiwifruit, the grower’s in-store displays, digital programs, and incentives have propelled shoppers to purchase Zespri’s Kiwifruit, keeping the brand in the No. 1 position across the category in terms of total sales and total dollar growth, shared a press release.

“Zespri has sold over five times the amount of dollar sales this season compared to the next largest competitor,” stated Bianca Fiedler, Trade Marketing Director. “The growth is driven primarily by Zespri’s SunGold™ Kiwifruit with an over 15 percent increase in dollar sales and 11 percent in volume sales versus a year ago.”

To kick off the IFPA events, Zespri will co-sponsor the Welcome Reception where attendees can enjoy SunGold Kiwi-inspired dishes and cocktails, and meet with the Zespri team. Additionally, Zespri employees will be there to spark excitement and enthusiasm with creative costumes and contagious energy, participating in the 5K race both as a participant and sponsor.

“The IFPA trade show is a welcomed industry event,” added Wilson. “We look forward to meeting with retailers and key industry leaders, showcasing our kiwifruit and Zespri spirit.”

To stay in the know ahead of the annual showcase, keep clicking back to ANUK.