RIVERHEAD, NY - Let’s rejoice! Watermelon season is almost upon us and that means we’ll soon be eating—and Instagramming—as much of the stuff as we can.

With this idea in mind, Hapco Farms is kicking off a social media campaign titled #watermelonstrong. Starting May 1, this campaign wants to feature photos from watermelon fans across the nation. Focusing on how consumers are using watermelons to show off their strength, Hapco Farms is eager to see the creativity that’s bound to show up in this campaign.

"We are excited to see how creative people can be in showing off their strength using their favorite summer fruit," said Raquel Mello, Watermelon Specialist.

Hapco Farms is continuing its strong 2018 domestic watermelon season by offering multiple varieties, such as the 7187 variety, Joy Rise, Road Trip, and Fascination. With shipping starting from Central and North Florida, according to a press release, the expected volume this season is sure to be as strong as the company's hashtag.

Consumers should upload their photos to Instagram and Facebook using the hashtag #watermelonstrong. This campaign will run through Labor Day weekend.

Hapco Farms