CHICAGO, IL - Helping to mitigate uncertainty around products while enticing consumers to try new offerings, Albertsons Companies has partnered with PowerReviews to provide shopper-generated product ratings and reviews. Now live on Albertsons’ websites, consumers can glean insights from authentic ratings and reviews for products at stores like Safeway, Vons, Jewel-Osco, and Shaw’s.

“Customer-generated ratings and reviews empower purchase decisions,” said Jill Pavlovich, Senior Vice President of Digital Customer Experience at Albertsons Cos. “We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products.”

Through PowerReviews, Albertsons has access to ratings and reviews technology and services, including the ability for brands to syndicate their user-generated content to related product pages on Albertsons’ sites. This will help to ensure a consistent shopper experience, a press release explained.

Recent research also supports this idea, as 83 percent of grocery shoppers said they were more likely to purchase a new grocery item online if customer reviews existed for it.

“Ratings and reviews have become such a significant factor in buyer decision-making that shoppers actually choose where they buy from based on the availability of this content,” said Mark Dillon, Chief Executive Officer at PowerReviews. “Albertsons Cos. has an established history of introducing technology to improve the customer experience, and we are excited and proud to work together to enhance their customers’ online shopping experience.”

How will Albertsons further expand the concept of product reviews and wield it to the retailer’s advantage? Keep reading AndNowUKnow to find out.

Albertsons