DALLAS, TX - With its triumphant return to advertising’s biggest night, Avocados From Mexico’s “Avos In Space” spot exceeded Super Bowl advertising norms in several prominent categories including brand appeal, brand memorability and message linkage and likeability, according to data from Nielsen’s Super Bowl 360 Ad Effectiveness Scorecard.

AFM’s campaign took viewers through a wacky, interstellar experience, where a group of aliens showcased different Earthly possessions that would entice beings far and wide. One notable highlight of the bunch is, of course, the always in-season Avocados From Mexico. 

Watch the full ad spot below:

And aliens weren't the only ones fascinated by the Mexican-grown avocados—consumers were too, Nielsen shows. Below are a few notable results that Avocados from Mexico included in a press release:  

Maximized Exposure Prior to Kick Off

According to data science and media technology firm 4C, AFM earned the most free media exposure of any other advertiser leading up to the game, with the spot rebroadcast over 1,900 times across the country.

Solidified Status as a Digital MVP

Merkle’s Digital Bowl Report, ranked AFM as its the number 2 digital Super Bowl campaign, tying for first in paid search and finishing in the top ten in search engine optimization, display advertising, and social media.

Drove Significant Social Engagement

Brandwatch reports that the AFM hashtag (#AvosInSpace) finished as the second most popular hashtag during the game. Avocados From Mexico was also the third most mentioned advertiser, based on data from Salesforce.

Critics Give AFM a Touchdown

“Avos In Space” was voted a top ad by Fast Company and The Washington Post, and earned widespread acclaim from Adweek, AdAge, The Chicago Tribune and Forbes; while placing in the top 26 percent of the prominent USA Today AdMeter.

Breakthrough Retail and Foodservice Promotions

Retail promotions with Guac Nation and Fanwich and collaborations with The Cheescake Factory, Chipotle Mexican Grill, Chili’s, and Freebirds helped drive historic volume.

“This year, we really enjoyed pushing creative boundaries for the fresh produce category and going head to head with some of the biggest brands in the world,” said Alvaro Luque, President of Avocados From Mexico in a statement. “Our ultimate goal was to drive home the importance of origin, and year-round accessibility of this delicious, authentic Mexican fruit. Based on the unbelievable results, I believe we accomplished our goal.”

To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, or website.

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