FOWLER, CA - From the Super Bowl to Valentine’s Day, February marks two prime merchandising windows for fresh produce, and Bee Sweet Citrus has the supplies to help retailers take advantage of the opportunities. Just in time for the events, the provider is reporting a strong supply of lemons and specialty citrus varieties for upcoming promotions.

“Super Bowl Sunday and Valentine’s Day are great holidays for our customers to market the citrus category,” stated Bee Sweet Citrus Director of Communications Monique Mueller. “Both holidays capitalize on snack and food items, and our team has the varieties needed to meet consumer demand.”

As football fans get ready to assemble their menus for Super Bowl Sunday, a variety of dips and salsas are sure to make an appearance. Not only are lemons a staple ingredient for many of those recipes, but they also act as an ideal cross-promotional item for other items across the snack, produce, and beverage categories, a release explained.

“If retailers are looking to push the citrus category in February, it’s important to capitalize on events like Super Bowl Sunday,” stated Sales Representative Sergio Rodriguez. “Cross-marketing our lemons near other items like chips, avocados, or beer can help entice customers to purchase them while shopping.”

In addition to lemons, Bee Sweet Citrus also has Cara Cara Navels and Royal Red Oranges available to support Valentine’s Day promotions. Available in both bag and bulk options, Bee Sweet’s citrus line caters to the diverse needs of shoppers throughout the winter and spring months.

“There’s no better time to market our Royal Red Oranges and Cara Caras than during Valentine’s Day,” continued Mueller. “Their gorgeous internal hues match the holiday’s pink and red color scheme, and their sweet flavor makes them an excellent addition to desserts, cocktails, and more.”

To learn how you can tap into the opportunities that lie in the citrus category, reach out to a Bee Sweet sales rep.