BAKERSFIELD, CA - Between an influx of Zoom calls, the migration to sweatpants-only fashion, and adding masks to your essential checklist every time you leave the house, 2020 contained no shortage of bloopers. Bolthouse Farms is making its consumers feel seen and heard by launching its “Don’t Get Caught Naked” sweepstakes, committed to helping fans across the country mitigate those “oh, no” moments in 2021.

“After a long year of uncertainty and many of us staying close to home, the 'Don’t Get Caught Naked' campaign allows Bolthouse Farms to boldly show our brand personality and sense of humor and aims to bring this spirit to the new year,” said VP of Marketing AJ Bernstein. “We’re living out our goal of creating a new way for people to eat and live healthier lifestyles by offering beverages and products like Bolthouse Farms Protein Keto™ beverages, Carrot Ginger Turmeric juice, and Bolthouse Farms^® Dutch Chocolate Banana Protein PLUS^® shake, to help promote wellness, that taste great, and are available at a good value. We hope fans engage and grow alongside us in 2021.”

Starting Monday, January 11 through Friday, January 15, eligible fans who share their wildest “caught naked” 2020 story via direct message on Instagram will receive a free on-demand, same-day delivery of a one-week’s supply of Bolthouse Farms^® beverages; a coupon for up to $10 of Bolthouse Farms products from their favorite grocery store; and fun, exclusive Don’t Get Caught Naked-branded gear.

To learn more about this cheeky promotion, click here. For all of the unique ways brands are supporting their consumers, keep checking in with us at AndNowUKnow.

Bolthouse Farms