BrightFarms Expands Portfolio With New Salad Kit Line; Abby Prior Shares
IRVINGTON, NY - I may be packing my bags and heading to Illinois sometime soon, as the state will be the first to feature BrightFarms’ new salad kit line on store shelves. The company recently launched its Crunch Kits™ line, which features two initial varieties: Chickpea Caesar and Sunny Bacon. The offerings will be available in Illinois supermarkets this January, followed by additional regions throughout 2022.
“We’ve been listening closely to what our retail partners and consumers are asking for, and heard the need for a higher quality, more premium salad kit,” said Abby Prior, Chief Commercial Officer. “Our research shows the largest barrier to purchasing a salad kit is the quality of the greens. BrightFarms Crunch Kits offer the fresh, crisp, high-quality salad greens that our customers want, with the convenience of a prepared kit that includes premium toppings, cheese, and dressing. It’s more affordable than a fast-casual salad and ready to go at home in your fridge.”
BrightFarms Crunch Kits are made with sustainably grown salad greens and delicious, premium toppings, according to a press release.
The two varieties are sized to be eaten on their own or as a shared side and include:
- Chickpea Caesar Crunch Kit: This kit starts with fresh BrightFarms Sunny Crunch® greens, topped with crispy chickpeas, organic quinoa, shaved parmesan, garlic crouton crumbles, and a vegan Caesar dressing
- Sunny Bacon Crunch Kit: This kit starts with fresh BrightFarms Sunny Crunch greens topped with uncured bacon bits, shredded white cheddar cheese, sunflower seeds, crispy onions, herb croutons, and a vegan Ranch dressing
The $2.8 billion salad kit segment represents 33 percent of total packaged salad offerings with a three-year CAGR up 12 percent, the release noted. The indoor grown segment, on the other hand, has seen a three-year CAGR up 23 percent. The new Crunch Kits provide fresh and tasty alternatives as indoor-farmed leafy greens continue to grow in availability nationwide.
BrightFarms currently has greenhouses located in Virginia, Ohio, Pennsylvania, North Carolina, Illinois, and New Hampshire and products in over 4,000 stores nationwide. The Crunch Kits are available at retailers including Roundy’s, Sullivan’s, and Caputo’s for now.
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