WATSONVILLE, CA - California Giant Berry Farms shared the availability of its GIANT™ Blueberries. These large (20mm+) and flavorful berries are now available in a vibrant new label design, selected by California Giant’s consumer audience. This new, modern label celebrates a product California Giant has expanded on since the opening of its state-of-the-art blueberry pack house in Santa Maria, California.

“We’re thrilled to see our new GIANT Blueberry label in restaurants and stores,” says Kyla Oberman, Director of Marketing. “The fun, newly designed look reflects the premium quality and exceptional size of these jumbo blueberries, and we’re confident it will resonate with shoppers.”

California Giant's GIANT Blueberries are available in good volume from March through August, with peak availability in April and May, a press release stated. Sourcing begins in Mexico, shifts to California, and then moves to the Pacific Northwest as the growing season progresses, to ensure a consistent supply of these flavorful berries throughout the spring and summer.

The GIANT Blueberries, boasting impressive size and superior flavor, are sorted for color, firmness, size, and other quality indicators using a state-of-the-art Unitec sorting line at the Santa Maria facility. This ensures only the highest-quality berries make it into each clamshell. The Santa Maria pack house serves as a central hub for California Giant’s growers and outside suppliers, offering co-packing assistance and reinforcing the company’s commitment to supporting its industry partners.

Jumbo blueberries are a rapidly growing segment of the berry category, reflecting evolving consumer preferences. Nielsen data shows double-digit growth in both dollar sales and pounds compared to the previous year, with jumbo blueberries also increasing their dollar share of the total blueberry category. Notably, the top three jumbo blueberry items accounted for 50% of total dollar sales, and the top ten items made up an impressive 90%, highlighting the strong consumer demand for premium jumbo offerings.

“The data is clear that consumers are seeking out larger, higher-quality blueberries,” adds Tim Youmans, Vice President of Sales at California Giant. “Our GIANT blueberries deliver on that demand, offering an exceptional eating experience, complemented by the rigorous quality standards of California Giant Berry Farms.”

California Giant continues to deliver on its mission to provide the best berry experience by offering a year-round supply of fresh berries that represent the highest standards for quality and consistency.