OTTAWA, ONTARIO, CANADA - Passion for produce is definitely something that runs deep in our industry, and the Canadian Produce Marketing Association (CPMA) has turned the spotlight on 18 rising produce stars for its 2023 Passion for Produce (PFP) program. During the association’s three-day annual Convention and Trade Show, the program participants will align with industry members for valuable interactive sessions, networking events, and more.

“We are thrilled to have so many rising stars from some of the leading companies within our industry,” said Ron Lemaire, CPMA President. “PFP provides mentoring and education in a fast-paced but fun setting where participants learn through targeted mentoring sessions and networking events. This program also gives participants the opportunity to increase their knowledge beyond the scope of their current role within the industry.”

PFP participants gain knowledge through first-hand experiences, discussions, and networking that empowers them to return to work with an enriched understanding and renewed enthusiasm for the produce industry, a recent press release explained. Participants are given the opportunity to develop long-lasting relationships with mentors, fellow candidates, and other industry leaders to help guide them through their careers.

This year marks the 13^th edition of the PFP program, with 190 individuals participating from over 60 member companies since its inception. The program was created by CPMA in 2010 as a resource to provide young professionals in the produce industry with the opportunity to accelerate their professional development through a unique mentoring experience at the organization’s Annual Convention and Trade Show.

Click here to learn more about the program and this year’s participants. The call for applications for the 2024 PFP program will open in fall 2023.

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Canadian Produce Marketing Association