ISRAEL - To push the boundaries of freshness, we must turn to great innovators at the foundation of our industry. Breedx, a seed company based in Israel, has spearheaded this effort since its founding in 2017. When seedless sweet peppers emerged on the market, the time was ripe for another company to take on varietal development.

“From the outset, the main focus was to develop specialty vegetables with consumer benefits,” Lior Carmeli, Chief Executive Officer, shared with me. “We implement a new approach to the breeder-grower/shipper-consumer relationship that is quicker, more profitable, and more accessible to all our business partners along the vegetable supply chain.”

With this in mind, Breedx adopted a vertically integrated approach to best address the needs of producers and fresh produce chain partners. To facilitate this, the company is looking for creative solutions to its customer’s specific needs and supporting them through all stages of the crop cycle.

“Over the last three years, Breedx has grown in leaps and bounds to now offer continuity of product presence of sweet and seedless peppers on the supermarket shelves all year round,” Lior added. “This is mainly due to the development of new varieties, tolerant to both hot and cold conditions during fruit set.”

Branded as Pepperito® in Europe, the sweet and seedless snacking pepper from Breedx has established itself as a favorite snack across the continent and is emerging as a sought-after snack in North America.

Breedx’s varieties are grown in Canada, the United States, and Mexico for North American markets, and the present portfolio includes red, orange, and yellow peppers grown from seeds. This gives growers the option to pack an eye-catching, multi-colored assortment.

One notable advantage of collaborating with Breedx is the company's talent for crafting innovative solutions that address customers' unique needs and offering support at every stage of the crop cycle. From planning to marketing, Breedx is there to help its customers maximize the genetic potential of the varieties and achieve high-quality, high-marketable yields.

As Breedx went on to note, consumers are constantly seeking differentiated products that speak to sustainability, health, and cost-efficacy. In the lucky case of Breedx partners, you’ve got a blend of all three.

Looking to connect with Breedx? The company will be at the upcoming International Fresh Produce Association’s (IFPA) Global Produce & Floral Show so connect with them through email to set up a meeting.

AndNowUKnow will continue to cover the latest news regarding innovative products across our industry, so stay tuned.