PALM DESERT, CA – There’s a new face to add to the hydroponic greenhouse power of North Shore Sales & Marketing in fresh living herbs and microgreens. The company has added industry vet Chris Wada to its team as its new Marketing Manager of North Shore Living Herbs. 

“I am excited to start a new challenge within North Shore and look forward to working with the team to further develop their already extensive product lines, B2B support, and B2C engagement,” Chris said of his appointment. “I am fortunate to be joining such a respected company that prides itself on delivering the freshest living produce on the planet to many of the top retailers in the country. Fresher longer is a real thing here. We sell living herbs with the roots still attached so they stay alive until you cut them. I’ve been here about a month and have already adopted a new motto that applies to both life and fresh herbs. Don’t cut life short, start living!” 

Chris brings a wealth of experience to the team, according to a press release. Most recently, Chris served as Business Development Manager for sustainable packaging company BiologiQ, adding to a career built upon fresh produce. Chris is joining the North Shore team in advance of the launch of a new Organic Living line of products, and the completion of a $6 million greenhouse expansion in Thermal, California. 

“Chris brings a unique perspective, valuable experience, and produce industry knowledge that has already made him a key addition to the North Shore family,” Co-Founder and CFO Suzette Overgaag said. “We view his announcement as a sign of our commitment to being a leader in our industry. Our new innovations and the increasing demand from our customers led us to look for an addition to our team who will fit in with our ethos of innovation and exceptional service, and it is very fortunate that we were able to find someone of his caliber to fulfill this role. I’m confident that Chris will play a key role in providing and implementing high-quality solutions for our clients.”

Chris has also gained experience from other key roles in the industry, such as a member of industry boards like Potatoes USA. Chris also spent a majority of the past nine years at Wada Farms Marketing Group, LLC, where he was instrumental in elevating the company and product brand experiences. 

Congratulations, Chris, on this new role! We can’t wait to see where you head next.

North Shore