LOCKPORT, NY - NFL football is back, baby! And it is accompanied by SnapDragon™ apples, the official apple of the Buffalo Bills. Crunch Time Apple Growers has begun harvesting the variety just as the football season kicks off, with the first boxes of hand-picked apples already arriving in stores nationwide.

“We’re looking forward to another exciting year of delivering many consumers’ favorite apple to stores,” said Jessica Wells, Crunch Time Apple Growers Executive Director. “Last season, sales revenue was up nearly 42 percent compared to the previous year. We are thrilled to see continued growth and demand for SnapDragon apples and are looking forward to another successful year.”

To boost the popularity of this flavorful apple, Crunch Time continues to look for new ways to get the variety into the hands of fans across the country. According to a release, last season, the sale of SnapDragon apples was up 60 percent in Buffalo, New York, in large part due to its partnership with the Buffalo Bills. In other words, never doubt the power of a loyal fanbase!

This season, while a couple of weather events kept harvest volume from growing this year, added acreage is expected to yield a larger crop in future seasons with strong growing conditions. Consumers can expect SnapDragon apples at Aldi, Costco, The Fresh Market, H-E-B, Publix, Stop & Shop, ShopRite, Tops, Wegmans, Walmart, and many other retail locations in the coming days and weeks.

Will we see more professional sports partnerships taking the produce industry by storm? AndNowUKnow will keep you in the loop.

Crunch Time Apple Growers