MIAMI, FL - Thirty years in produce is an achievement certainly worth celebrating, and what better place to do so than at an anticipated trade show buzzing with excited industry members? Crystal Valley Foods is hitting the Global Produce & Floral Show to highlight its comprehensive portfolio and its three decades of success in fresh produce.

“Since our inception in 1994, Crystal Valley has established itself as a trusted leader in the global produce market, providing a wide variety of high-quality products and excellent customer service,” shares Katiana Valdes, Marketing Director. “At this year’s show, we will be showcasing our entire lineup of products for retail, foodservice, and wholesale outlets. From our value-added fruits and vegetables to our tropical, Asian fruits and veg, and more, we offer a one-stop shop for our customers.”

As Katiana explains to me, Crystal Valley Foods has several goals set for 2025 that will help the supplier continue its mission of bringing consistently high-quality fresh fruits and vegetables to its customers.

“One important item on the list includes a focus on continuing to improve on our environmental footprint by expanding our sustainability programs,” she shares. “We will be working on new, more environmentally friendly packaging, lowering energy usage, more sustainable growing practices, and on new ways to support the health, wellness, and everyday lives of our employees, among many other sustainable practices. It is important that we bring healthful, high-quality products to the marketplace in a responsible manner to help support future generations as well as the communities where we operate.”

The supplier also plans to continue investing in innovation, infrastructure, automation, and portfolio development through the diversification of its sourcing regions.

“It is extremely important that we continue to grow our product line and diversify our sourcing regions to make sure our customers consistently get the high-quality product they need,” Katiana continues. “As we have so clearly seen in the last few years, weather and current events can greatly and sometimes unexpectedly affect supply, which is why having different regions to source products from is so important.”

With lots of exciting things on the agenda for this evolving produce brand, Crystal Valley Foods is looking forward to celebrating its 30^th year in business with its customers, partners, and colleagues at the show this year. Be sure to stop by booth C2473!