Divine Flavor's Alán Aguirre Camou Highlights Company Culture in Exclusive Video
MONTEREY, CA - Divine Flavor’s attention to detail, commitment to quality, and long-term industry experience are made evident by the flavor shown across its full portfolio. From table grapes to tomatoes and beyond, the company continues to up its prowess in both organic and conventional offerings, all thanks to its thriving company culture.
“We're a proud organic grower and shipper,” Alán Aguirre Camou, Chief Marketing Officer, shared in an exclusive interview with ANUK. “We've been in the industry for over 30 years, and we were also a part of the movement in the ’90s on growing organics—before it was a trend, before it was popular, before it was cool. It was thanks to our founders that we had that culture instilled in us.”
Divine Flavor achieves high quality and flavor through sustainable growing practices, making sure to take care of the soil that produces its robust portfolio.
“It's not about the product, it's more about the long-term commitment at the farm and also not putting too many pesticides or fertilizers to the history of the terrain of the farm,” Alán added. “That assures that we—regardless if we do organic or not—if we do conventional, it's still a top high-flavor product like it was done by an artisan farmer. Every single box, every single product is very important for us, regardless of the price and how we're doing in the market. We try to take care of every single product.”
Be sure to watch our exclusive video above, and check out our previous interview with Alán here.
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