OVEIDO, FL - Duda Farm Fresh Foods is bringing shoppers the perfect crunchy snack throughout the football season and beyond. In doing so, the grower is gearing up for the largest annual promotion for Dandy® Celery. Through January 14, the Dip It 2 Win It sweepstakes will be driving sales both in-store and online as the company elevates healthier snacking during peak football season.

“This time of year is crucial for celery sales as many people are looking for fresh-cut items to use for hosting game watching parties,” said Sammy Duda, President of Duda Farm Fresh Foods. “We are happy to be able to offer our loyal shoppers not only superior product, but also another year of our popular Dip It 2 Win It sweepstakes to celebrate the Big Game!”

The annual promotion drives demand for Dandy-branded celery through targeted email marketing, a national TV segment, social media content, and ads tailored to consumers, according to a press release.

Each of these efforts will encourage consumers to enter for a chance to win a new grand prize pack, which includes a name-brand portable gas grill, high-end cooler, custom corn hole set, $200 gift card, and Dandy celery. Three second-place winners will also have the chance to win a selection of prizes such as a premium Bluetooth speaker, one customizable tumbler, and celery.

Through this annual promotion, the brand works to promote celery as an ideal chip replacement for traditional game day dips through inspiration for healthy and delicious celery-based snacking ideas. The launch of the annual sweepstakes follows the company’s recent move to bolster its brand with an online product purchasing tool that is connected to major national retailers and grocery fulfillment companies.

To read more about the sweepstakes, click here.

Keep reading AndNowUKnow for the latest launches and strategies to hit the produce industry.

Duda Farm Fresh Foods