YAKIMA, WA - Growth abounds for FirstFruits Farms. Following its recent acquisition of Applewood Fresh Growers and a record apple crop, the supplier has announced the addition of two new sales personnel to support its development: Jake Zeutenhorst and Jeff Niesz.

“I look most forward to being part of a vertically integrated system with large volume capabilities to fulfill apple and cherry needs across America and globally,” said Zeutenhorst. “FirstFruits Farms is home to a great group of individuals who make up an incredible team that gets you excited to go to work every day.”

Zeutenhorst, Sales Account Manager, has worked in and around the apple and cherry industry his whole life. He brings nine years of sales account management experience to the team, a release stated.

Having spent his entire career involved in various facets of fruit production and distribution, he brings a unique perspective to the team. Zeutenhorst’s hands-on knowledge of the intricacies involved in bringing fruit from the orchard to the market will help FirstFruits meet the evolving needs of customers.

Niesz, Sales Account Manager, has over 20 years of experience in domestic fresh produce sales and account management. He specializes in the development of retail accounts for apples, cherries, and pears and prides himself on his ability to grow and maintain long-term partnerships.

“I am excited to join the hard-working and creative team at FirstFruits Farms,” said Niesz. “I admire their ethics and commitment to providing their customers with outstanding service.”

His focus on customer-centric solutions and commitment to delivering exceptional service resonates deeply with FirstFruits Farms’ values.

“The addition of Jake and Jeff to our team marks an exciting time for FirstFruits Farms,” commented Chuck Zeutenhorst, Vice President of FirstFruits Marketing. “Their extensive industry experience and commitment to excellence align perfectly with our mission to deliver the highest quality produce to our customers.”

By leveraging the expanded sales team’s combined expertise, FirstFruits Farms aims to penetrate new territories, offering its apples, cherries, and pears to a wider customer base.

Cheers to Jake Zeutenhorst and Jeff Niesz!