CHICAGO, IL - New faces often bring with them creative ideas that can take companies to new heights. Foodmix Marketing Communications likely finds this to be true as it has announced the addition of Michele Underwood to its leadership team as the new Executive Creative Director. With a diverse background in strategic brand marketing, Underwood will play a pivotal role in bolstering the creative team.

Underwood will use her expertise to craft and implement campaigns across Foodmix’s B2B and B2C clientele including industry names like B&W Quality Growers as well as companies like Wesson Oil, Broaster Company, and Smithfield Culinary, according to a press release.

“We were especially impressed with Michele’s strong track record of developing comprehensive campaigns that work together across all mediums to tell a story. Her attention to detail and understanding of what drives engagement—and ultimately ROI—drove our decision to have her lead our creative department,” said Dan O’Connell, CEO. “We look forward to bringing our clients the elevated creativity that Michele will lead our team to produce.”

Before joining Foodmix, Underwood gained a strong history of executing campaigns for well-known clients such as Johnsonville Sausage, Butterball, and Babybel Cheese, among many others.

Her experience comes from her time spent at creative agencies including Cramer-Krasselt, J Walter Thompson, and Y & R Chicago, where she fine-tuned her leadership skills and effective marketing techniques.

Congratulations are in order for Michele Underwood as she takes on this impressive new position!

Foodmix Marketing Communications