FRESNO, CA - Come along with me as I peel back the layers of an upcoming citrus showcase set to take place at the Viva Fresh Expo later this month. The supplier is Fowler Packing Company, and its products are sure to make a splash. I sat down with Sean Nelsen, Vice President of Sales and Marketing, who divulged all of the juicy details.

“Viva Fresh provides a unique opportunity to connect with retailers from the Southwest and West Coast who were unable to attend other recent shows,” he began telling me. “It’s an intimate gathering that facilitates meaningful conversations and allows us to engage with industry peers. With our winter programs in full swing and the summer season on the horizon, it’s an ideal time to network and exchange insights.”

At the event, Fowler will showcase its recently launched Peelz citrus lineup, featuring a variety of citrus including Peelz Mandarins, Navels, Blood oranges, Cara Caras, Dekopons, and Minneolas. As Sean mentioned, Fowler will also be highlighting the new Peelz summer import program and Samsons grape program featuring Samsons Sorbet.

Sean explained to me that Fowler’s main objective for the show is to establish connections with its partners and peers, exhibit its captivating summer grape and citrus programs, and secure business for the upcoming season.

“Our expectation is that attendees will recognize Fowler Packing’s commitment to adapt and expand our brands to cater to the needs of our partners and consumers. This is exemplified by our extensive Peelz Citrus program, which now encompasses a summer import program, and our thriving Samsons grape program,” Sean added.

For all of this and more, be sure to link up with Fowler Packing at Viva Fresh!

Fowler Packing Company