LOS ALAMITOS, CA - Beyond cutting their lunches into fun shapes and disguising them in slurping-sleeves, Frieda’s is teaming up with those supplying school districts with fresh ideas to entice kids to eat more fruits and vegetables.

“We offer customized programs with fun and exciting fruits and vegetables like starfruit and watermelon radishes. They can really set our customers and their school districts apart,” said Jeff Kelly, Sales Manager. “Thanks to our unique product selection and our team’s expertise with FFVP (Fresh Fruit and Vegetable Program), we know what a school district needs, and we can help win the bids.”

Planning for the coming academic year begins now for wholesalers and foodservice distributors supplying schools, Frieda’s said in a press release. The USDA’s FFVP grants funds for elementary schools to offer free fresh fruit and vegetable snacks, helping kids learn to make healthier food choices.

“We’re making an impact on America’s future and our growers’ sustainability in the industry,” said Kelly. “Kids love to try new things, especially when it’s colorful, flavorful, and fun; specialty produce gets them excited about fruits and vegetables.”

Wholesalers and foodservice distributors interested in including specialty produce might look into offerings from Frieda’s like:

• Rambutan
• Cape gooseberries
• Baby bok choy
• Organic finger limes

Those interested in learning more about how Frieda’s can help innovate their FFVP can contact the company’s account managers.

Frieda's Specialty Produce