REEDLEY, CA - That’s right folks—it’s officially time to start gearing up for a promising stonefruit season. Fruit World is kicking off this prime window with an abundant supply of organic stonefruit, bringing retailers and wholesalers substantial volumes nationwide as the early season kicks off.

“This season, our organic apricots and sweet cherries take center stage, showcasing their most abundant volumes yet, arriving three weeks ahead of last year," shared Cindy Richter, Director of Sales at Fruit World.

As the company reported in a press release, the season will start with apricots from Blossom Hill, a multi-generational, pollinator-friendly family farm. Organic and conventional apricots will be available in multiple pack styles, including 100 percent recyclable packaging. Promising strong volumes are expected to ship through the end of June.

Early organic sweet cherry varieties such as Tioga, Lynn, Hazel, and Coral have experienced a full fruit set, and some have already started to color up, the release explained. While recent rain is expected to have had a minor effect on the supply, Fruit World expects not to have a substantial impact.

"With California's famed 'banana belt' microclimate, our stonefruit experienced perfect weather for pollination and ideal growing conditions, resulting in a robust supply,” Richter added. “All of these factors have aligned to create a strong apricot and cherry program that will be on schedule to meet the needs of spring promotions, notably the Memorial Day surge in demand.”

Ready to harness the abundant opportunities provided by the stonefruit category? Fruit World is here to help.

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