REEDLEY, CA - Exceptional flavors and a vast array of varieties signal the strong start to Fruit World’s California grape season. As the fruit aficionado kicks off the highly anticipated season, Fruit World has unveiled an expansion of its specialty organic grape program with the introduction of new and unique heritage varieties.

"In addition to our organic Thomcords and other beloved varieties, we are excited to introduce an even more diverse and flavorful range of heritage grape varieties this season," shared Bianca Kaprielian, Chief Executive Officer and Founder of Fruit World. "Our commitment to sustaining family farms continues to inspire our efforts to delight our customers."

The supplier will kick off the season with Champagne grapes available in mid-July, according to a press release, followed by Thomcords and new heritage varietals at the end of July. The company’s organic program will also include Natural Flames, available in late July, followed by Natural Thompsons in early August.

In addition, Ribier, Grenache, conventional Kyoho grapes, and other fun and colorful varietals will also be available, alongside the provider’s selection of stonefruit and summer citrus. With a robust portfolio spanning several key categories, Fruit World ensures its partners a continuous supply of fresh and flavorful produce.

To help uplift its offerings, Fruit World is enhancing consumer connection with its “text us” card initiative, Thomcord Tales. As the release stated, each Thomcord retail unit contains a small card that shares Fruit World’s story and invites customers to send them a text, which the team at Fruit World will personally respond to.

The provider has also strengthened its portfolio with fully compostable and recyclable packaging options. Learn more here.

Fruit World will display the season’s new varieties and their citrus and stonefruit programs at the Organic Produce Summit in July in Monterey, California.

Until then, keep reading ANUK for more updates.