IRELAND - Fyffes is hitting the road with a bundle of fresh fruit in tow—literally. The supplier has announced that its new Fyffes Fruitmobile will be touring around Ireland this summer. The towable fruit station and display unit is delivering fresh bananas and pineapple to consumers across the country.

“Our intention is to bring the unit to many places at which Fyffes will have a presence, including our popular ‘Fit Squad’ program of primary school visits, festivals, and pop-up events,” Head of Marketing Emma Hunt-Duffy said, encouraging the public to “call and ‘say hi to Fyffes’ wherever they may meet it.”

With a goal to capture the mood of summer, the Fruitmobile is billed as a new way to promote fruit and deliver the healthy eating message to adults and children alike, a recent press release from the company explained.

The Fyffes Fruitmobile is finished by the warm colors of sunshine and painted with ‘fruitlicously succulent’ banana and pineapple illustrations. The unit is ‘fridged-’n-fitted,’ and ready to take on a range of consumers eager to try its fruit.

If you find yourself in Ireland this summer, keep an eye out for the Fyffes Fruitmobile puttering around town.

Fyffes