MIAMI, FL - A fresh produce program is only as strong as its leaders, and Generation Farms’ Watermelon program just got even stronger. The company recently appointed industry veteran Mike Harris as the new Watermelon Sales Director.

"I’m excited for the opportunity to bring my experience and industry connections to continue helping build the brand at Generation Farms, a company where everyone is 100 percent committed to making something great," says Harris.

Harris’ produce career spans over three decades as his first job was in the fields pitching watermelons at the age of 14. Over the years, he has worked every aspect of the business, from growing and business operations to sales, as stated in a press release.
Generation Farms is currently growing seedless, seeded, and mini watermelons on approximately 1,000 acres in Florida and Georgia and 500 acres in the Carolinas. The company has plans in place and resources committed to scale up production and meet retail demand year-round.

"Our watermelon program is a key component of our growth strategy and Mike has the experience and attributes to lead the effort," said Gastón Marquevich, CEO. "In addition to his category expertise and laser-like focus on fulfilling customer needs, Mike brings a ‘do what you do and do it better than anybody else’ attitude that fits in perfectly with our team culture and vision to create the future of fresh produce."

Congratulations to Mike Harris on this exciting appointment!

Generation Farms