LOS ANGELES, CA - Ever a category to hold the consumer spotlight, avocados continue to capture the shopper dollar in the produce department, and it’s no secret why. Holding a strong appeal in terms of quality, flavor, and usage, there are no limits to the potential such a category may hold. And luckily for retailers, Giumarra Companies is arming its partners with strong volume to back upcoming avocado promotions.

“We are currently primarily sourcing avocados from Mexico, and quality is looking very good,” shares Gary Caloroso, Regional Business Development Director. “We expect Mexico will continue to supply promotable volume to the United States.”

As Gary shares with me, avocado pricing has been lower than normal over the past few months, but prices are expected to increase after the Big Game in February. In the lead-up to this consumption-driving event, retailers have a prime opportunity to increase avocado sales.

“We highly recommend increased in-store retail merchandising, direct-to-consumer communications such as loyalty program emails, and social media posts,” Gary advises. “We offer customized marketing support to our retail and foodservice customers to help them increase avocado sales.”

The strengths of Giumarra’s programs allow its partners to meet various market demands and maximize potential across the avocado category at both the retail and foodservice levels.

“At Giumarra, we continue to expand our services network across the country. The focus is to provide a full array of products and services to help our partners maximize avocado sales,” Gary adds. “Whether it’s conventional, organic, customized ripening, bagged product, private label, foodservice product, or marketing support, Giumarra can provide what the customer wants, how they want it, where they want it, and when they want it.”

What more is there to say? Contact a Giumarra sales representative and experience the category boost for yourself!

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Giumarra Companies