Grocery Shopii Taps Moxxy Marketing to Expand Reach; Karen Nardozza and Katie Hotze Comment
MIAMI, FL - With retail playing an integral role in the produce supply chain, Moxxy Marketing recently gained another strategic ally. The marketing agency announced that retail media technology platform Grocery Shopii has selected Moxxy for its nationwide expansion.
“We are so excited to work with Katie and help bring Grocery Shopii’s revolutionary approach to market,” related Karen Nardozza, President and Chief Executive Officer of Moxxy. “Many AgriFoodTech companies are focused on their technology, science, or the mechanics of their solutions, and many food companies invest in recipe development, but Grocery Shopii is the first company to use technology and recipes together in a novel media platform to directly drive sales for retail grocers and their suppliers. Grocery Shopii is truly a game changer, and Katie has the vision and drive to take the company to its full potential.”
A press release explained that Moxxy relies on strategy, creativity, data, and relationships to build relevant brands; craft effective marketing programs; and help emerging food, beverage, and AgriFoodTech companies increase their B2B sales and market share.
Moxxy provides marketing and sales strategy and planning, brand development, packaging design, website design, and much more.
“Our elegant technology easily integrates into retailers’ existing application stacks, using recipes and meal planning tools to increase sales for retailers and make shopping faster and easier for consumers,” said Katie Hotze, Chief Executive Officer of Grocery Shopii. “Our initial retailer and brand clients have demonstrated an average 25 percent lift to basket sizes per trip, and we’re well-positioned for rapid growth.”
Hotze continued, “I needed a marketing agency with demonstrated success helping B2B and tech companies sell into retail grocery, while also being fully immersed in food and consumer marketing. Everybody I spoke to said, ‘you have to work with Moxxy,’ and after my first call with Karen and her team, I knew they were right. As a lean, fast-paced company, I want a marketing agency that understands our business, can keep up, and will combine their experience with fresh ideas to truly partner with us. Mostly importantly, they must share our passion and work ethic. In Moxxy, I’ve found all that and then some.”
Cheers to this new partnership!
