Gwillimdale Farms Launches In-Store Marketing Campaign at Longo's Locations; Courtney Enns Tells All
BRADFORD, ONTARIO, CANADA - Take a break from scanning for four-leaf clovers or chasing the end of the rainbow—Gwillimdale Farms has brought the luck of St. Patrick’s Day merchandising right to your produce department. The producer recently kicked off a creative in-store cause marketing campaign in all Longo’s retail locations, offering a great incentive for shoppers to increase purchases of Gwillimdale carrots, beets, and onions from now through March 16.
“It’s always a great time to give back, but we want to spread the luck and make sure everyone’s pot is full leading up to St. Patty’s Day. This is especially important in the winter months when access to fresh produce is limited,” says Courtney Enns, Marketing Manager. “Now is also a great time to promote root vegetables because, with health top of mind for many families, root vegetables provide versatile cooking options, are cost-effective, and are highly nutritious.”
“A portion of the purchases made during the campaign will go toward donating 20,000 meals to Food Banks Canada, giving consumers multiple ways to spread the luck from one purchase!” Courtney continues. “This campaign will not only help drive sales for the retailer but also improve access to fresh food for Canadians. Approximately 1.4 million Canadians visit food banks each month, and at Gwillimdale Farms, giving back to charitable organizations that provide food aid and allow everyone access to fresh food is at the core of our values.”
To capture more root vegetable sales, Gwillimdale is offering in-store signage that will leverage the Food Banks Canada assets. In addition, the supplier will be advertising in-flyer, on email, and on social media platforms, and investing in targeted paid advertisements. A three-for-$6 Mix and Match vegetable promotion will also complement the campaign.
“We are continuously committed to working with our partners to elevate root vegetables with promotional support,” Courtney concludes. “We encourage anyone interested to contact our sales department.”
With these attractive promotional tools, the sales increase you will see across these three coveted categories will be much more than just holiday luck. It will be the result of a well-laid-out strategy perfectly crafted by Gwillimdale Farms.
