SAN FRANCISCO, CA - Readers, rejoice! For I come bearing news of several recent retail partnerships. Harps Food Stores, Price Chopper, and Canseco's Market are among the latest retailers to use the Instacart Storefront to power their e-commerce websites.

“Instacart is the only end-to-end omnichannel technology provider focused specifically on grocery, and Instacart Storefront makes it easy for grocers to build e-commerce storefronts for web and mobile that reflect their unique catalog and brand,” said Alice Luong, Director of Market Strategy and Planning, E-Commerce at Instacart. “With fulfillment baked in, Instacart Storefront is the fastest way for grocers to get their e-commerce up and running while providing customers with a top-notch experience. We’re proud to partner with grocers of all sizes to help them serve their communities and accelerate digital growth.”

Instacart Storefront features built-in catalog services for rich browsing experiences, automated marketing campaigns to boost customer conversion, and rapid deployment of the latest consumer-centric features and sales tactics for driving growth.

According to a press release, Instacart’s flexible fulfillment solutions allow retailers to choose a model that works for their stores. Instacart Storefront includes access to an app for store associates that helps them pick and pack orders, or retailers can tap into the Instacart Shopper network to fulfill e-commerce orders without increasing the burden on staff.

“Instacart Storefront offers our team the opportunity to easily configure and deploy a custom-branded website, particularly as we continue to grow the number of banners we own and operate,” said David Ganoung, Senior Vice President of Marketing and Chief Marketing Officer for Harps Food Stores. “With our business consistently expanding each year, Instacart’s end-to-end solution is easy to develop and quickly deploy – all while continuing to give our customers consistent access to our aisles for same-day delivery and pickup.”

Retailers can upgrade to the Pro tier to access premium features such as fully customizable merchandising, robust self-serve marketing tools to run lifestyle campaigns, the ability to add a retail media network using Carrot Ads, a dedicated Instacart support team, and support for third-party integrations such as coupons, loyalty, and point-of-sale technologies.

For comments from the other retailers, click here. And keep reading ANUK to stay in the loop on industry news.