ELGIN, MN - Are we rebranding the booty call? Heck yeah, we are! Honeybear Brands^® and Pazzaz^® apples are partnering with the Colon Cancer Coalition to remind customers of the reality that one in 24 Americans will be diagnosed with colon cancer, but early detection and a healthy diet can reduce the risk. Playful “make a booty call” stickers will be placed on Pazazz bagged apples at retail outlets throughout the month of March, ensuring that consumers won’t forget to set up an appointment and get screened. Retailers can also support the program with point-of-sale materials and digital assets.

“Protecting one’s health has always been important, but finding easy and delicious ways to do it is not always easy. Pazazz is a unique and full-flavored apple that makes eating a cancer-protective diet enjoyable,” said Kristi Harris, Honeybear Brands Brand Manager. “We are delighted to support the important work the Colon Cancer Coalition is doing to help raise awareness of this deadly cancer and encourage screening.”

According to the American Institute of Cancer Research^®, there is evidence that foods containing dietary fiber can decrease the risk of colorectal cancer, a press release explained. Apples are one of the fruits high in dietary fiber, so they’re an easy addition to shoppers’ diets.

The National Foundation of Cancer Research reports that vitamin C in apples also acts as an antioxidant to support immune function and fight cancer cell growth.

“We are excited to partner with Honeybear Brands and Pazazz apples to promote healthy eating as one of several ways to reduce one’s risk for colorectal and many other cancers,” stated Chris Evans, President, Colon Cancer Coalition. “In addition to a fiber-filled diet, we hope this partnership can encourage on-time screening for this preventable cancer. Too much has been delayed in the past year, colorectal cancer screenings shouldn’t be one of them.”

What do you think, industry? Did we successfully rebrand the booty call?

Honeybear Brands®