ATLANTA, GA - Honeybear Brands® is set to showcase its innovative apple varieties and announce a unique cause marketing partnership with professional hockey star Taylor Heise at the International Fresh Produce Association's (IFPA) upcoming Global Produce & Floral Show. This initiative aims to deliver fresh fruit to those in need.

“Honeybear Brands grows and distributes some of the best apple varieties grown regionally as well as in Washington State. Our focus of providing great eating varieties at ‘peak of season flavor’ ensures our retail partners are providing consumers with an exceptional eating experience during the big fall apple sales season,” said Don Roper, Vice President of Sales and Marketing. “Utilizing multiple growing regions to curate the best eating varieties combined with year-round supply assurance, we take delight in helping our retailers grow the conventional and organic apple category.”

Attendees will have the chance to sample exclusive apple varieties, including the ruby red Pazazz and the crisp Honeymoon apples. The Honeymoon variety, known for its tropical notes and vibrant yellow hue, has gained popularity since its introduction two years ago. According to a press release, Honeybear Brands’ commitment to quality and diverse growing regions ensures a year-round supply of exceptional apples.

In a remarkable effort to combat hunger, Honeybear Brands plans to launch the Assist Second Harvest campaign. This initiative will pledge to donate 600 pounds of apples for every assist made by Heise—referred to as an "apple" in hockey—during her season games.

“Apples help fuel our bodies. And who better than an elite athlete like Taylor Heise to remind health-conscious audiences about the health benefits of apples?” Roper added.

Retailers featuring Pazazz apples are expected to benefit from this partnership through enhanced visibility on social media, public relations, and in-store marketing assets. This collaboration will not only highlight the importance of fresh produce but also support a vital cause in the community, reinforcing Honeybear Brands’ commitment to quality and social responsibility.

Now that's news you can sink your teeth into! Keep reading ANUK for more IFPA updates.