SALINAS, CA – With the 2017 PMA Fresh Summit right around the corner, Ippolito International is gearing up, bringing new and on-trend Queen Victoria® value-added offerings to market and helping drive sales in retail and foodservice operations throughout North America.

“Ippolito is now offering broccoli florets and cauliflower florets as well as cauliflower “rice”; we also have recently launched chopped and shredded kale,” Marketing Manager Marilyn Seeley said, noting the company’s most recent additions to its line of foodservice-style packs. “On the organic side, we have added baby spinach, romaine, kale, arugula, a baby spinach/arugula blend, spring mix, and a 50/50 blend (baby spinach and spring mix). These are all available in a 5 oz. clamshell and spring mix and baby spinach are also available in 11 and 16 oz.”

With a focus on helping foodservice partners capitalize on trends and skip laborious prep steps and keeping retail partners prepared in a shifting and increasingly organic-focused market, Marilyn tells me these new products are a welcome addition to the company’s line of lettuce, leafy greens, celery, onions, radishes, and more. And of course, no mention of Ippolito International’s products would be complete without the company’s signature offering: Brussels sprouts.

“The addition of these new items to our value-added Brussels sprout packs (halves, shredded, whole, and petites) gives customers a one-stop choice when buying from Ippolito International,” Marilyn says. “With over 125 SKU’s we have everything you need in one place. And our partners can easily add any of these value-added items to their existing orders of conventional produce!”

With its eye-catching Queen Victoria logo and brightly-colored contemporary packaging, Ippolito International is primed to add flair as well as value to produce departments. Foodservice customers who have come to expect exceptional quality and convenience from the company will not be disappointed.

In addition, Marilyn tells me that Ippolito International is pursuing a new initiative primed to improve sustainability and make the company’s offerings more competitive with environmentally-conscious consumers.

“We would like to let the industry know in April 2016, Ippolito International set an ambitious goal to become zero waste certified through Green Business Certification, Inc. by December 2017,” Marilyn adds. “Our focus includes two facilities in Monterey County: a value-added processing facility and a packing shed. We have hired a sustainability firm to help us develop a comprehensive program to achieve this goal through education, data tracking, and ongoing analysis of all our waste streams.”

For more on all things produce in the ramp up to PMA Fresh Summit, stay tuned to AndNowUKnow.

Ippolito International