LOS ANGELES, CA - As we settle into 2017, forgetting only occasionally what year to sign as the date, produce-fueled Juiceology has announced a focus on a stronger brand with the announcement of new packaging.

“We noticed that no one offers a juice with fiber so we decided to take on the challenge–why not get your daily intake of fiber in a healthy, tasty, and convenient way?” said CEO Felipe d’Avila of the company’s products, commenting in a press release that although the previous packaging was appealing, it is time for the company to set itself apart.

Juiceology’s “live on the bright side” slogan will be clearly displayed on the front of the new labels, showing information about what exactly is inside each bottle.

Founded in 2010 in Southern California, the dynamic beverage company is family-owned and funded and has since spread from the West Coast to span across the U.S. Now, its six products are being sold in major stores such as Costco, Walmart, Kroger, and Safeway.

Juiceology’s newest juice is called Red Elements, combining beets, carrots, red berries, and apples, with a hint of ginger and turmeric.

The other five juice flavors include:

• Purple Potential, which includes plum, grape, blackberry, and coconut water
• Berry Benefits, with blueberry and acai
• PomBerry Bliss, with pomegranate, blueberry, and cranberry
• Radient Boost, made with peach and mango
• Green Elements

Juiceology said that it prides itself on offering a juice with micro-nutrient extracts that boost the nutritional value without boosting calories or affecting the fruit’s flavor. The fiber, made from oats and barley, delivers 30 percent of the recommended daily intake of grains. In addition, Juiceology juices are packed with prebiotics that aid in digestion.

Check out all the products in action here.

Juiceology